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Essentials of Financial Analysis

ISBN: 978-0-471-22830-1
240 pages
November 2002
Essentials of Financial Analysis (0471228303) cover image
An easy-to-use guide to financial analysis
Essentials of Financial Analysis shows how to analyze a company as a prospective investment. This one-stop resource includes a basic introduction to accounting; shows how to use ratio analysis to evaluate a company's profit, liquidity, and solvency; and provides actual financial statements of a variety of companies as illustrations.
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Preface.

Understanding Financial Statements and Annual Reports.

Analyzing Profitability.

Analyzing Liquidity and Solvency.

Analyzing Activity with Financial and Nonfinancial Measures.

Quality of Earnings and Cash Flows.

Earnings Releases and EVA Analysis.

E-Business.

Notes.

Index.
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GEORGE T. FRIEDLOB, PhD, is Professor of Accountancy at the Clemson University School of Accounting and Legal Studies. He is the author of Essentials of Corporate Performance Measurement, also published by Wiley.
LYDIA L. F. SCHLEIFER, PhD, is Associate Professor of Accounting at Clemson University. Her work regularly appears in the CPA Journal, Managerial Auditing Journal, and Management Accounting.
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