 Leap: A Revolution in Creative Business Strategy
ISBN: 978-0-471-22917-9
Hardcover
241 pages
January 2003
US $29.95
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INTRODUCTION.
CHAPTER 1. Tales of a Left-Brain/Right-Brain Thinker.
CHAPTER 2. Creative Business Ideas.
CHAPTER 3. Creativity at the Top.
CHAPTER 4. The Creative Corporate Culture.
CHAPTER 5. Creativity at the Heart of Business Strategy.
CHAPTER 6. Do You Know What Business You Are In?
CHAPTER 7. The End of Advertising . . . the Beginning of Something New.
CHAPTER 8. The Entertainment Factor.
CHAPTER 9. A Structure for Creative Thinking.
CHAPTER 10. Make the Leap.
Website.
Acknowledgments.
References and Sources.
Credits.
Index.
About the Author.
CHAPTER 1. Tales of a Left-Brain/Right-Brain Thinker.
CHAPTER 2. Creative Business Ideas.
CHAPTER 3. Creativity at the Top.
CHAPTER 4. The Creative Corporate Culture.
CHAPTER 5. Creativity at the Heart of Business Strategy.
CHAPTER 6. Do You Know What Business You Are In?
CHAPTER 7. The End of Advertising . . . the Beginning of Something New.
CHAPTER 8. The Entertainment Factor.
CHAPTER 9. A Structure for Creative Thinking.
CHAPTER 10. Make the Leap.
Website.
Acknowledgments.
References and Sources.
Credits.
Index.
About the Author.
