![]() From Ideas to Assets: Investing Wisely in Intellectual Property
ISBN: 978-0-471-23344-2
Adobe E-Book
July 2002
US $69.95
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Hardcover
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Foreword by John B. Jones, Jr. Managing Director, Salomon Smith Barney
Introduction -- New Foundations, New Frontiers
PART I -
IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY
Intellectual Property "101" -
What Executives and Investors Need to Know about Patent Rights & Strategy
How to "Read" a Patent -
Understanding the Language of Proprietary Rights
Capturing Innovation: Turning Intellectual Assets Into Business Assets
Clarifying Intellectual Property Rights for the New Economy
PART II -
EXPLOITING INTELLECTUAL PROPERTY
Managing IP Financial Assets: Principles from the Securities Markets
The Process Laboratory: Developing Business-Driven Patents in the Information Age
Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank
From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research
Making Innovation Pay: Aligning Patent Rights with Business Strategy
Patent "Brands": Positioning IP for Shareholder Value
New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage
PART III -
MEASURING INTELLECTUAL PROPERTY PERFORMANCE
Measuring Intellectual Property Portfolio Performance
IP Leverage: Facilitating Corporate Value Creation
Using Patent Indicators to Predict Stock Portfolio Performance
Patenting Activity as an Indicator of Revenue Growth: Five Industries
The Economics of Patent Litigation
Avoiding Transaction Peril: Value-Based IP Due Diligence
Leveraging Brand to Generate Value
PART IV -
INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE
The Basics of Financing Intellectual Property Royalties
Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective
Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns
New Patent Issue: BioPharma Royalty Trust
The Relevance of IP Analysis in Technology-Driven M&A Transactions
Patents on Wall Street: Investment Banking Meets Intellectual Property
Creating Tomorrow: IP and the Future of Business
IP Glossary
Data Bank -
Top Patentees;
5-Year Patent Grants for Key Industries & Top Companies in Key Industries;
Top Damages Awards, Licenses & Transactions -
1980-2001;
Average R&D Cost for Patents Issue to Key Industries & Companies in 2000;
IBM IP Royalty Income as a % of Net Income: 1988-2002;
Licensing Revenue: Universities & Research Institutions;
Patent Strength Profiles: Merck IP Value Trends 2001;
Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts);
Companies with Highest Market Capitalization + Ten Year PatentTotals
Further Reading -
17 Important IP Books
Web Sites & Links (Annotated) -
40 Useful Locations
Introduction -- New Foundations, New Frontiers
PART I -
IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY
Intellectual Property "101" -
What Executives and Investors Need to Know about Patent Rights & Strategy
How to "Read" a Patent -
Understanding the Language of Proprietary Rights
Capturing Innovation: Turning Intellectual Assets Into Business Assets
Clarifying Intellectual Property Rights for the New Economy
PART II -
EXPLOITING INTELLECTUAL PROPERTY
Managing IP Financial Assets: Principles from the Securities Markets
The Process Laboratory: Developing Business-Driven Patents in the Information Age
Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank
From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research
Making Innovation Pay: Aligning Patent Rights with Business Strategy
Patent "Brands": Positioning IP for Shareholder Value
New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage
PART III -
MEASURING INTELLECTUAL PROPERTY PERFORMANCE
Measuring Intellectual Property Portfolio Performance
IP Leverage: Facilitating Corporate Value Creation
Using Patent Indicators to Predict Stock Portfolio Performance
Patenting Activity as an Indicator of Revenue Growth: Five Industries
The Economics of Patent Litigation
Avoiding Transaction Peril: Value-Based IP Due Diligence
Leveraging Brand to Generate Value
PART IV -
INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE
The Basics of Financing Intellectual Property Royalties
Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective
Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns
New Patent Issue: BioPharma Royalty Trust
The Relevance of IP Analysis in Technology-Driven M&A Transactions
Patents on Wall Street: Investment Banking Meets Intellectual Property
Creating Tomorrow: IP and the Future of Business
IP Glossary
Data Bank -
Top Patentees;
5-Year Patent Grants for Key Industries & Top Companies in Key Industries;
Top Damages Awards, Licenses & Transactions -
1980-2001;
Average R&D Cost for Patents Issue to Key Industries & Companies in 2000;
IBM IP Royalty Income as a % of Net Income: 1988-2002;
Licensing Revenue: Universities & Research Institutions;
Patent Strength Profiles: Merck IP Value Trends 2001;
Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts);
Companies with Highest Market Capitalization + Ten Year PatentTotals
Further Reading -
17 Important IP Books
Web Sites & Links (Annotated) -
40 Useful Locations

