 Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality
ISBN: 978-0-471-23610-8
Hardcover
254 pages
April 2003
US $29.95
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INTRODUCTION.
Every Company Has a Personality.
Companies Are People, Too: The Concept and Promise.
DISCOVER.
Discover Your Company's Personality.
Profiles of Practicality.
Profiles of Action.
Profiles of Idealism.
Profiles of Competence.
Discover Your Leadership Personality.
Personality and Cultural Diversity.
ARTICULATE.
Personality and Culture: A Cautionary Tale.
Finding a Face for Your Presonality.
Defining Vision, Mission, and Values.
LIVE.
Living in Harmony with Your Company's Values.
The Physical Dimensions of Your Company.
When Things Change.
Sizing Up the Competition, Partners, and Clients.
What If You Don't Like Who You Are?
Being Yourself on Purpose.
Appendix: Validating CAP2.
Notes.
Index.
