Mission-Based Marketing: An Organizational Development Workbook, 2nd EditionISBN: 978-0-471-23717-4
Paperback
135 pages
December 2002
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Preface.
About the Author.
1 Introduction: How to Get the Most Out ofThis Workbook.
2 Getting Your Team Started.
3 Benchmarking Your Organization: A BaselineAssessment Tool.
4 Organizational Flexibility.
5 The Marketing Cycle.
6 Who Are Your Markets?
7 Your Competition.
8 Asking Your Markets What They Want.
9 Better Marketing Materials.
10 Technology and Marketing.
11 Incredible Customer Service.
12 A Marketing Planning Process.
About the CD-ROM.
Index.
About the Author.
1 Introduction: How to Get the Most Out ofThis Workbook.
2 Getting Your Team Started.
3 Benchmarking Your Organization: A BaselineAssessment Tool.
4 Organizational Flexibility.
5 The Marketing Cycle.
6 Who Are Your Markets?
7 Your Competition.
8 Asking Your Markets What They Want.
9 Better Marketing Materials.
10 Technology and Marketing.
11 Incredible Customer Service.
12 A Marketing Planning Process.
About the CD-ROM.
Index.
