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Mission-Based Marketing: An Organizational Development Workbook, 2nd Edition

ISBN: 978-0-471-23717-4
Paperback
135 pages
December 2002
US $35.00 Add to Cart

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Mission-Based Marketing: An Organizational Development Workbook, 2nd Edition (0471237175) cover image

Preface.

About the Author.

1 Introduction: How to Get the Most Out ofThis Workbook.

2 Getting Your Team Started.

3 Benchmarking Your Organization: A BaselineAssessment Tool.

4 Organizational Flexibility.

5 The Marketing Cycle.

6 Who Are Your Markets?

7 Your Competition.

8 Asking Your Markets What They Want.

9 Better Marketing Materials.

10 Technology and Marketing.

11 Incredible Customer Service.

12 A Marketing Planning Process.

About the CD-ROM.

Index.