 Mission-Based Marketing: An Organizational Development Workbook , 2nd Edition
ISBN: 978-0-471-23717-4
Paperback
135 pages
December 2002
US $28.00
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Preface.
About the Author.
1 Introduction: How to Get the Most Out ofThis Workbook.
2 Getting Your Team Started.
3 Benchmarking Your Organization: A BaselineAssessment Tool.
4 Organizational Flexibility.
5 The Marketing Cycle.
6 Who Are Your Markets?
7 Your Competition.
8 Asking Your Markets What They Want.
9 Better Marketing Materials.
10 Technology and Marketing.
11 Incredible Customer Service.
12 A Marketing Planning Process.
About the CD-ROM.
Index.
About the Author.
1 Introduction: How to Get the Most Out ofThis Workbook.
2 Getting Your Team Started.
3 Benchmarking Your Organization: A BaselineAssessment Tool.
4 Organizational Flexibility.
5 The Marketing Cycle.
6 Who Are Your Markets?
7 Your Competition.
8 Asking Your Markets What They Want.
9 Better Marketing Materials.
10 Technology and Marketing.
11 Incredible Customer Service.
12 A Marketing Planning Process.
About the CD-ROM.
Index.
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Buy Mission-Based Marketing: An Organizational Development Workbook , 2nd Edition
(List Price: US $28.00)
with Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World , 2nd Edition (List Price = US $46.00) Cannot be combined with any other offers. Learn more. |
