 Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World , 2nd Edition
ISBN: 978-0-471-23718-1
Hardcover
272 pages
December 2002
US $46.00
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
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1. Introduction.
2. Marketing: The Competitive Edge.
3. Being Mission-Based and Market-Driven.
4. Being Flexible and Changing with the Market.
5. The Marketing Cycle for a Not-for-Profit.
6. Who Are Your Markets?
7. Who Are Your Competitors?
8. Asking Your Markets What They Want.
9. Better Marketing Materials.
10. Technology and Marketing.
11. Incredible Customer Service.
12. A Marketing Planning Process.
13. Resources for Marketing.
Final Words.
Appendix A: Survey Sample.
Appendix B: Focus Group Questions.
Index.
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Buy Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World , 2nd Edition
(List Price: US $46.00)
with Mission-Based Marketing: An Organizational Development Workbook , 2nd Edition (List Price = US $28.00) Cannot be combined with any other offers. Learn more. |
