 Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
ISBN: 978-0-471-24209-3
Hardcover
304 pages
January 1999
US $37.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. |
Instructors may request an evaluation copy for this title.
|
: "Although out last year, Eating the Big Fish, is one of the most stimulating books on brands and has grown to become a must read." (Marketing Business - Year's Best Books, January 2001)
"...full of such useful ideas that a whole generation of marketing folk bang on about [it]" (Campaign, Friday 23rd November 2007)
;){kind=link}