 Silicon Gold Rush: The Next Generation of High-Tech Stars Rewrites the Rules of Business
ISBN: 978-0-471-24646-6
Hardcover
256 pages
February 1999
US $24.95
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Introduction: The New Gold Rush.
A Star Is Born.
Leading a High-Tech Juggernaut.
The Soul Of a New Company: The Value of Being Small.
Bigger Can Be Better: Maintaining Equilibrium.
Staking Your Claim: Finding and Keeping New Markets.
Mind Share Is a Terrible Thing To Waste.
Dance with Your Customer.
Brainpower, Inc.
Mergers and Alliances: Picking the Right Partner.
The Party's Over.
Conclusion: At The End of the Day.
Appendices.
Index.
A Star Is Born.
Leading a High-Tech Juggernaut.
The Soul Of a New Company: The Value of Being Small.
Bigger Can Be Better: Maintaining Equilibrium.
Staking Your Claim: Finding and Keeping New Markets.
Mind Share Is a Terrible Thing To Waste.
Dance with Your Customer.
Brainpower, Inc.
Mergers and Alliances: Picking the Right Partner.
The Party's Over.
Conclusion: At The End of the Day.
Appendices.
Index.
