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Dollars & Events: How to Succeed in the Special Events Business
ISBN: 978-0-471-24957-3
Hardcover
320 pages
March 1999
US $75.00 Add to Cart

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  • Description
  • Table of Contents
Choosing Success.

Vision, Mission, Strategic Planning.

The Event Business Audit.

Research.

Dollar Wise.

Finding Capital.

Monitoring Success.

The Marketing Plan.

Finding and Keeping Great People.

Achieving Success.

Appendix.

Index.