 On Target: How the World's Hottest Retailer Hit a Bull's-Eye
ISBN: 978-0-471-25067-8
Hardcover
218 pages
March 2003
US $34.95
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Acknowledgments.
Introduction.
Chapter 1. The Target Difference.
Chapter 2. The Right Stuff.
Chapter 3. Inside the Mind of the Bargain Hunter.
Chapter 4. Advertising and Promotion.
Chapter 5. Service and Technology.
Chapter 6. The Legend of George Draper Dayton.
Chapter 7. The Next Generation.
Chapter 8. Management Excellence.
Chapter 9. Guides for Growth.
Chapter 10. Philanthropy.
Chapter 11. Challenges.
Appendix A. Target Corporation Financial Facts.
Appendix B. Target Corporation Historic Highlights.
Notes.
Index.
