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Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business

ISBN: 978-0-471-25076-0
336 pages
October 2002
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Praise for Rebuilding the Corporate Genome

"Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage."
—Gerard Hoetmer, Senior Vice President, Unilever Bestfoods

"If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus."
—Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics

"This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry."
—Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology & Innovation, Northwestern University, Kellogg School of Management

"Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times."
—Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business

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Table of Contents





Executive Summary.


The Corporation Breaks Down—Again.

Value Chains—Unchained.


Rebuilding the Corporate Genome.

Strategy: Same Hammer, New Nail.


Physical Capabilities: In Search of Scale.

Transaction Capabilities: Information Aggregation.

Knowledge Capabilities: The Art of the Matter.

Capability Recombination: Creating a Killer Lineup.

Industries Transformed.


The Next Organizational Dimension.

So What?

Getting Set to Go.






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Author Information

JOHAN C. AURIK is Vice President of A.T. Kearney's Benelux Unit with offices in Amsterdam and Brussels. A.T. Kearney is one of the world's leading global management consulting firms. He is a frequent participant and speaker at conferences such as the World Economic Forum and The Conference Board.

GILLIS J. JONK is a principal at A.T. Kearney who frequently gives executive briefings, guest lectures, and speeches on next generation business strategies.

ROBERT E. WILLEN is a principal at A.T. Kearney who specializes in corporate clients in consumer products, financial services, information technology, telecommunications, and transportation.
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"...The author, al AT Kearney executives, examine the corporate structure, looking at the ways that organisations can reduce their businesses to their agile, basic elements that create innovative products and services?" (Business a.m., 3 December 2002)
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