 
And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials
ISBN: 978-0-471-26329-6
Adobe E-Book
October 2002
US $29.95
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Preface: When I First Tuned In.
Acknowledgements.
Introduction: Laughter Is Good for Business.
When Advertising First Got Funny.
Piel's Beer: The Fresh and Timely Humor of Bob and Ray.
Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously.
Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy.
Blue Nun Wine: Stiller and Meara Give a Product a Personality.
Time Magazine: Dick and Bert Showcase Fanatical Devotion.
Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk.
Molson Beer: Anne Winn and Garrett Brown Understand Good Timing.
Motel 6: The Richards Group Leaves a Light On for the Brand.
Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer.
Have You Heard the Latest?: The Fundamentals of Radio's Future.
Bibliography.
Contacts.
CD Tracks and Credits.
Index.
About the CD-ROM.
About the Author.
Acknowledgements.
Introduction: Laughter Is Good for Business.
When Advertising First Got Funny.
Piel's Beer: The Fresh and Timely Humor of Bob and Ray.
Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously.
Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy.
Blue Nun Wine: Stiller and Meara Give a Product a Personality.
Time Magazine: Dick and Bert Showcase Fanatical Devotion.
Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk.
Molson Beer: Anne Winn and Garrett Brown Understand Good Timing.
Motel 6: The Richards Group Leaves a Light On for the Brand.
Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer.
Have You Heard the Latest?: The Fundamentals of Radio's Future.
Bibliography.
Contacts.
CD Tracks and Credits.
Index.
About the CD-ROM.
About the Author.
