WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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Being the Shopper: Understanding the Buyer's Choice
ISBN: 978-0-471-26373-9
Adobe E-Book
October 2002
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Other Available Formats: Hardcover
  • Description
  • Table of Contents
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  • Reviews
" a fantastically interesting, insightful read from a consumer perspective-and there are valuable lessons to be learnt for any retailer " (CWB ( Childrenswear buyer), November 2002)
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