  Enterprise Marketing Management: The New Science of Marketing
ISBN: 978-0-471-26772-0
Hardcover
224 pages
May 2003
US $29.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: E-Book
|
Instructors may request an evaluation copy for this title.
|
- The founder of Zyman Marketing Group and bestselling author of The End of Marketing As We Know It, Segio Zyman has been developing his cutting-edge marketing principles for years. This books shows how organizations can use the ideas laid out in End of Marketing to develop more logical and effective marketing strategies. In his introduction, he calls Enterprise Marketing Management the ideal companion book to The End of Marketing As We Know It and The End of Avertising As We Know It.
- This book introduces students to a new science of marketing, coined Enterprise Marketing Management. The approach posited in this book will revolutionize the way marketing departments interact with their parent organizations, making them the integral players they ought to be in creating company image and value. This is must-read for top management looking to exercise the full potential of their marketing departments.
Buy Both and Save 25%!
 |
+ |  |
Buy Enterprise Marketing Management: The New Science of Marketing
(List Price: US $29.95)
with The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition (List Price = US $19.95) Cannot be combined with any other offers. Learn more. |
Share This
