Intellectual Property Assets in Mergers and Acquisitions

"Intellectual property assets are often a key consideration in many of today's mergers and acquisitions, not only in the areas of high technology but also in relation to the consumer and luxury goods markets. Intellectual Property Assets in Mergers and Acquisitions is a valuable publication that provides a comprehensive yet clear in-depth analysis and examination of the critical factors faced by companies seeking to acquire high-value intangible assets including established brands and new technologies. The book looks at the issues from a global perspective in a way that could only be done by well-known practitioners in the fields of business law and accounting."
Paul Johnston, Esq.
Group Trade Mark Counsel
Imperial Chemical Industries PLC

"Working for a global company requires that one become familiar with a variety of intellectual property laws, especially in this era of mergers and acquisitions. This book is a handy tool when it comes to grasping the basics of such dealings as well as providing a more in depth account. I thought the sections on due diligence were extremely helpful. It is a welcome addition to any law library."
Robert Peverada, Esq.
Senior Attorney
Merck & Co., Inc.

"Intellectual Property Assets in Mergers and Acquisitions is not only an essential resource for an IP or M&A attorney, but it is a must read for licensing attorneys and licensing professionals regarding its discussion of IP valuation."
James M. Markarian, Esq.
Licensing Counsel
Siemens Corporation

"When one business buys another, it is easy to count widgets and machines. People then attempt to apply that philosophy to intellectual property. It is also easy to look at the books to see how much the owner values such inventory, property, plant, and equipment. People then attempt to find intellectual property value on the books. It does not work that way. Intellectual property value must be measured in quality, not quantity, because each property is unique, by definition. Intellectual property value must be determined off the books, because it is an asset that is expensed. Intellectual Property Assets in Mergers and Acquisitions explains the implications of how different one must treat such intellectual property assets in a business transaction, from a variety of perspectives and from a collection of world-renowned experts."
John H. Hornickel, Esq.
Chief Intellectual Property Counsel
Bridgestone/Firestone Americas Holding, Inc.