 Counterfeiting Exposed: Protecting Your Brand and Customers
ISBN: 978-0-471-26990-8
Hardcover
336 pages
April 2003
US $34.95
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Acknowledgments.
Preface.
PART ONE: AN INTRODUCTION TO PRODUCT COUNTERFEITING AND THE THREAT TO BRAND VALUE.
Chapter 1. If You Can Make It, They Can Fake It.
Chapter 2. Creating and Protecting Brands.
PART TWO: PRODUCT COUNTERFEITING AS A PROBLEM IN SPECIFIC INDUSTRIES.
Chapter 3. Branded and Luxury Goods.
Chapter 4. Pharmaceuticals.
Chapter 5. Replacement Parts and Consumables.
Chapter 6. Copyright and Digital Products.
PART THREE: THE ECONOMIC CONSEQUENCES OF COUNTERFEITING.
Chapter 7. The Economic Consequences of Counterfeiting.
Chapter 8. The Social Consequences of Counterfeiting.
PART FOUR: PROTECTING YOUR BRAND AND CUSTOMERS.
Chapter 9. Organizing to Address the Problem.
Chapter 10. Utilizing Private Investigators.
Chapter 11. Legal Remedies.
Chapter 12. Anticounterfeiting Technology Solutions.
Chapter 13. What Governments and Multilateral Institutions Can (and Can't) Do.
PART FIVE: CONCLUSION.
Notes.
Index.
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