 
Business Expectations: Are You Using Technology to its Fullest?
ISBN: 978-0-471-27109-3
Adobe E-Book
July 2002
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Preface.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.
