 Customer Relationship Management : A Databased Approach
ISBN: 978-0-471-27133-8
Paperback
352 pages
June 2005
US $61.95
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Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.
