 The Portable MBA in Entrepreneurship, 3rd Edition
ISBN: 978-0-471-27154-3
Hardcover
504 pages
November 2003
US $34.95
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About the Editors.
1. The Entrepreneurial Process (William D. Bygrave).
2. Opportunity Recognition (Jeffry A. Timmons).
3. Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).
4. Writing a Business Plan (Andrew Zacharakis).
5. Building Your Pro Forma Financial Statements (Andrew Zacharakis).
6. Venture Capital (William E. Wetzel Jr.).
7. Debt and Other Forms of Financing (Joel M. Shulman).
8. External Assistance for Startups and Small Businesses (Elizabeth J. Gatewood).
9. Legal and Tax Issues (Richard P. Mandel).
10. Intellectual Property (Joseph S. Iandiorio).
11. Franchising (Stephen Spinell).i
12. Entrepreneurs and the Internet (Julian E. Lange).
13. Managing a Growing Business (Donna Kelley and Ed Marram).
14. Harvesting Your Venture: A Time for Capturing Value (William Petty).
Glossary.
Notes.
About the Authors.
Index.
