Architect's Essentials of Winning Proposals
Architects and designers are usually required to prepare and submit proposals in order to secure new business and the success of these proposals has a direct impact on the success or failure of any given firm.
- Architectural firms spend an average of £'000s preparing proposals. This guide offers full coverage of how to create a proposal that will get the job
- Looks at how to personalise proposals as well as effectively targetting it to maximise success rates
PART I: PROPOSAL PLANNING.
What's So Special About Writing a Proposal?
Setting the Stage for Winning Proposals: Marketing.
Setting the Stage for Winning Proposals: How Much Should You Spend?
Setting the Stage for Winning Proposals: Types of Proposals.
To Bid or Not to Bid? The Go/No-Go Decision.
Your Proposal Strategy.
Your Proposal Plan, Your Team, and the Process.
PART II: PROPOSAL ELEMENTS.
Up Front: Cover Letter, Table of Contents, Executive Summary.
Scope of Services and Approach.
Schedule, Budget, and Fee.
Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal.
PART III: PROPOSAL DEVELOPMENT.
Giving Your Proposal Finesse: Writing and Graphics.
The Red Team Review.
It's Ready, Now What?
PART IV: PROPOSAL PRESENTATION.
Your Presentation Team.
Your Presentation Contents.
Preparing and Rehearsing.