Essential Communication Strategies: For Scientists, Engineers, and Technology Professionals, 2nd Edition
December 2002, Wiley-IEEE Press
Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?
Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.
Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.
Using scripting, you will master the fundamental principles of communicating:
- How to grab the reader's or audience's attention from the start
- How to maintain the connection while proceeding smoothly from topic to topic
- How to provide the substantiation for the points you made
- How to communicate with people from other groups, such as marketers, investors, users, and others
- How to overcome such obstacles as fear, boredom, and aversion to your material
Preface to the First Edition.
Introduction to the Art of Communication.
PART I: The Written Document-Prose and Panic.
Chapter 1: Planning the Document.
Making the Connection
Establishing the Flow
Providing the Reinforcement
Chapter 2: Acquiring a Healthy Writing Attitude.
Preparing to Write.
Anticipating the Readers' Needs.
Enthusiasm: Enjoying It and Avoiding Writer's Block.
Zero-Planning Attitude Adjustments: Theirs, Not Ours!
Chapter 3: Producing the Document.
Simplicity: Why Overcomplicate the Task?
Isolation: Get Away from the Interruptions.
Zero-Time Preparation Techniques: They Get What They Pay For!
PART II: The Formal Presentation-Dissertation or Disaster.
Chapter 4: Planning the Presentation.
Making the Connection.
Providing the Flow and Reinforcement.
Chapter 5: Acquiring the Successful Presentation Attitude.
Preparing to Present.
Taking the Proper Precautions.
Developing a Healthy Indifference.
Zero-Planning Attitude Adjustments.
Chapter 6: Conducting the Presentation.
Handling the Video Teleconference.
PART III: The Informal Discussion-Meetings and Mishaps.
Chapter 7: Planning for the Meeting.
Attending or Avoiding Meetings.
Planning the Meeting.
Chapter 8: Acquiring a Meeting Attitude.
Anticipating the Unexpected.
Zero-Planning Attitude Adjustments.
Chapter 9: Participating in the Meeting.
Starting the Meeting.
Interacting in the Meeting.
Finishing the Meeting.
How to Plan and Conduct the Meeting Yourself.
PART IV: Cross-Culture Communication—Bridging the Gap.
Chapter 10: Understanding a Communication Culture Gap.
Negating Troublesome Differences.
Leveraging Useful Similarities.
Chapter 11: Writing for Any Readership.
Getting in Character.
Getting Back to the Basics.
Staying on Track.
Chapter 12: Presenting to Any Audience.
Planning for the Unknown.
Chapter 13: Meeting with Anyone or Any Group.
Preparing for the Encounter.
Making It Enjoyable for Everyone.
Chapter 14: Conclusion.
About the Author.
"...cheerily demystifies technical writing and presentation..." (American Scientist, September-October 2003)
"...a worthwhile book and I would recommend it to those looking to shore up their communications skills..." (Clinical Chemistry, Vol. 49, No. 12)
Essential Communication Strategies: For Scientists, Engineers, and Technology Professionals, 2nd Edition (US $39.95)
Total List Price: US $69.90
Discounted Price: US $52.42 (Save: US $17.48)