 Buzz: Harness the Power of Influence and Create Demand
ISBN: 978-0-471-27345-5
Hardcover
256 pages
April 2003
US $27.95
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"Marian Salzman has a knack for telling you what you'll be doing before you know it yourself." (The Observer, 29 June 2003)
"...an enjoyable read, liberarally peppered with illuminating and insightful case studies..." (Marketing, 3 July 2003)
“…well covered…” (Gulf Business, July 2003)
“…brand owners must get their wares talked about. The question is: how? The authors of Buzz... believe they have an answer…”(Financial Times, 24 July 2003)
