JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who’s Who in business–from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends, and has been inducted into the International Speaker’s Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess.