 Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
ISBN: 978-0-471-27404-9
Hardcover
223 pages
August 2003
US $29.95
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Preface.
1. We Just Decided To Go.
2. Know Who You Are.
3. Success Means You Know What Used to Work.
4. The Commodity Trap.
5. Your Brand Is Everything.
6. The Three Rules.
7. The New Customer Reality.
8. Case Study—Tractor Supply Company.
9. The Heart of a Category of One Performer.
Index.
About the Author.
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