 
Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
ISBN: 978-0-471-27502-2
Adobe E-Book
October 2002
US $34.99
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"a valuable insight into a burgeoning area of research" (British Journal of Cardiology, March 2002)
"...the book can be recommended to anyone planning a major internet-based publicity campaign..." (www.freepint.com, 11 July 2002)
"...every topic is clearly explained...as guide books go this is the best one I have read to date..." (M2 Best Books, 17 September 2002)
"...the discipline and meticulousness of his techniques alone - demonstrated in his interesting chapter on e-mail news releases - certainly inspire..." (Marketing, 21 November 2002)
