 
Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
ISBN: 978-0-471-27502-2
Adobe E-Book
October 2002
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Acknowledgments.
Chapter 1. The Power of Internet Publicity.
Chapter 2. E-Mail News Releases.
Chapter 3. Online News Rooms.
Chapter 4. Discussion Group Postings.
Chapter 5. Newsletters and Direct Marketing.
Chapter 6. Chat Tours.
Chapter 7. Online Seminars and Workshops.
Chapter 8. Web Site Registration and Linkage.
Chapter 9. Contests and Other Fancy Promotions.
Chapter 10. Syndicating Your Promotions.
Chapter 11.Building an Online Publicity Operaion.
Appendix: Companion Web Site.
Index.
Chapter 1. The Power of Internet Publicity.
Chapter 2. E-Mail News Releases.
Chapter 3. Online News Rooms.
Chapter 4. Discussion Group Postings.
Chapter 5. Newsletters and Direct Marketing.
Chapter 6. Chat Tours.
Chapter 7. Online Seminars and Workshops.
Chapter 8. Web Site Registration and Linkage.
Chapter 9. Contests and Other Fancy Promotions.
Chapter 10. Syndicating Your Promotions.
Chapter 11.Building an Online Publicity Operaion.
Appendix: Companion Web Site.
Index.
