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Typographic Specimens: The Great Typefaces

ISBN: 978-0-471-28429-1
416 pages
December 1993
Typographic Specimens: The Great Typefaces (0471284297) cover image


Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time.

Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography.

American Typewriter
Century Schoolbook
Franklin Gothic
Gill Sans
Goudy Old Style
News Gothic
Stone Sans
Stone Serif
Times New Roman
Trump Mediaeval
Zapf Book
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Table of Contents

1 Akzidenz-Grotesk
Wolfgang Weingart 10

2 American Typewriter
Philip Meggs 20

3 Baskerville
Keith Jones 30

4 Bembo
Jeff Price 40

5 Bodoni
Rob Carter 50

6 Bookman
Rob Carter 60

7 Caledonia
Clifford A. Harvey 70

8 Caslon
Paul Rand 80

9 Centaur
Bruce Rogers 90

10 Century Schoolbook
Philip Meggs 98

11 Cheltenham
Kit Hinrichs 108

12 Clarendon
Bradbury Thompson 118

13 Didot
Ned Drew 128

14 Folio
Philip Meggs 138

15 Franklin Gothic
Malcolm Grear 150

16 Frutiger
Julie Sebastianelli 162

17 Futura
John Malinoski 172

18 Galliard
Matthew Carter 188

19 Gill Sans
Larry Clarkson 198

20 Garamond
Paula Scher and Ron Louie 208

21 Goudy Old Style
Roger E. Baer 218

22 Helvetica
Sandra Wheeler 228

23 Janson Text
Christopher Ozubko 244

24 Kabel
Douglass Scott 252

25 News Gothic
Jeff Barnes 262

26 Optima
Hermann Zapf 272

27 Palatino
Hermann Zapf 282

28 Perpetua
Eve Faulkes 292

29 Plantin
Banu Berker 302

30 Sabon
Stephen Chovanec 312

31 Serifa
Katie Salen 322

32 Stone Sans
Brian Wu 332

33 Stone Serif
Brian Wu 342

34 Stymie
Louise Fili 352

35 Times New Roman
David Colley 362

36 Trump Mediaeval
Richard Woollacott 372

37 Univers
John T. Drew 382

38 Zapf Book
Hermann Zapf 400

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Author Information

Philip Meggs is professor at Virginia Commonwealth University, contributing editor of Print magazine, and visiting graduate faculty at Syracuse University. He is the author of Type & Image and A History of Graphic Design, and coauthor of Typographic Design: Form and Communication. His design work has been exhibited widely, including Print Regional Annual, CA Annual, Graphis Posters, Photographis, and The New York Art Director's Club. Rob Carter teaches typography and graphic design at Virginia Commonwealth University. His design projects have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club. He is the author of American Typography Today and coauthor of Typographic Design: Form and Communication.
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