 Promotion Strategies for Design and Construction Firms
ISBN: 978-0-471-28559-5
Hardcover
182 pages
July 1995
US $39.95
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Promotion, Marketing, Selling.
Image.
Folders and Other Packaging.
Qualifications, Proposals, Sales Letters.
Presentations.
The Firm's Brochure.
Target Market and Specialty Brochures.
Annual Reports.
Newsletters and News Bulletins.
News Magazines.
Direct Mail.
Publicity.
Advertising.
Audiovisual.
Public Speaking.
Other Promotion Opportunities.
Tracking Your Program: What Works.
Where to Get Help.
Glossary.
Bibliography.
Sources.
Credits.
Index.
Image.
Folders and Other Packaging.
Qualifications, Proposals, Sales Letters.
Presentations.
The Firm's Brochure.
Target Market and Specialty Brochures.
Annual Reports.
Newsletters and News Bulletins.
News Magazines.
Direct Mail.
Publicity.
Advertising.
Audiovisual.
Public Speaking.
Other Promotion Opportunities.
Tracking Your Program: What Works.
Where to Get Help.
Glossary.
Bibliography.
Sources.
Credits.
Index.
