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Textbook

Professional Beverage Management

ISBN: 978-0-471-28737-7
496 pages
June 1996, ©1996
Professional Beverage Management (0471287377) cover image

Description

This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:

  • Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
  • Appendix listing wineries that are producing secondary wine labels.
  • A new chapter on low and nonalcoholic beverages.
  • New statistics on microbreweries.
  • Vintage charts.
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Table of Contents

Wines of the United States.

Wines of Italy.

Wines of France.

Wines of Other Countries.

Sparkling Wines and Champagnes.

Aperitifs and Fortified Wines.

Brewed Beverages.

Brandy, Liqueurs, and Other Distillates.

Distilled Spirits.

Low Alcohol and Nonalcoholic Beverages.

Preparing a Beverage List.

Purchasing, Storage, and Cost Controls.

Merchandising and Marketing.

Alcoholic Beverage Service.

Appendices.

Bibliography.

Index.
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