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Investing in Information Technology: A Decision-Making Guide for Businss and Technology Managers
ISBN: 978-0-471-28788-9
Hardcover
222 pages
October 1996
US $37.50 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
A Different Agenda: What Does the Business Manager Need to Know?

(K. Knight).

A Different Agenda: Discovering Customers (B. Bysinger).

Folklore and Fairy Tale: The Advantage from Technology (K. Knight).

the On Time Project—It Can Be Done (B. Bysinger).

Business Process Analysis—It is Not Black Magic (K. Knight).

The Challenge: Communicating in Business Terms (B. Bysinger).

How to Implement Technology: Managing for Continual Improvement (K. Knight).

MIS Process Methodology: "Intrapreneuring (B. Bysinger).

Technical Value: Measuring Return on Investment (K. Knight).

Technology Investment Management: Showing Return (B. Bysinger).

Innovation to Leverage Technology (K. Knight).

Products and Measurement: The IS Manager and the Art of Selling (B. Bysinger).

Creating Heroes: Managing the Technology-Empowered Organization (K. Knight).

Creating Heroes: Allies in Business (B. Bysinger).

Making It Simple: Integrating Business Management with Technology (B. Bysinger & K. Knight).

Index.