 Corporate Identity Design
ISBN: 978-0-471-28947-0
Paperback
144 pages
November 1987
US $39.95
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Introduction to Corporate Identity.
Establishing the Need for a Corporate Identity Program.
Where to Begin.
Types of Symbols and Approaches.
Methodology--Phase I. Design Exploration--Phase II.
Design Refinement--Phase III.
Implementation--Phase IV.
What is in a Name?
Appendices.
Notes.
Bibliography.
Index.
Establishing the Need for a Corporate Identity Program.
Where to Begin.
Types of Symbols and Approaches.
Methodology--Phase I. Design Exploration--Phase II.
Design Refinement--Phase III.
Implementation--Phase IV.
What is in a Name?
Appendices.
Notes.
Bibliography.
Index.
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