 Menu Design: Merchandising and Marketing, 4th Edition
ISBN: 978-0-471-28983-8
Hardcover
224 pages
December 1990
US $70.50
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Producing a Menu.
Type and Paper for a Better Menu.
Menu Copy.
The Menu Cover.
Menu Strategy.
Menu Demographics.
Menu Economics.
Appetizers and Desserts.
Soups, Salads, Sandwiches, and Side Orders.
Meats and Poultry.
Seafood.
The Multiple-Operation Menu.
Specialty Menus.
Restaurant Variety Equals Menu Variety.
The Breakfast Menu.
The Hospital/Health Care Menu.
The Ethnic Menu.
The Health and Fitness Menu.
Making the Menu Do More.
The Drink List.
The Wine List.
Creative Menus.
Two Decades of Menu Change and Continuity.
The Most Common Menu Mistakes.
Index.
Type and Paper for a Better Menu.
Menu Copy.
The Menu Cover.
Menu Strategy.
Menu Demographics.
Menu Economics.
Appetizers and Desserts.
Soups, Salads, Sandwiches, and Side Orders.
Meats and Poultry.
Seafood.
The Multiple-Operation Menu.
Specialty Menus.
Restaurant Variety Equals Menu Variety.
The Breakfast Menu.
The Hospital/Health Care Menu.
The Ethnic Menu.
The Health and Fitness Menu.
Making the Menu Do More.
The Drink List.
The Wine List.
Creative Menus.
Two Decades of Menu Change and Continuity.
The Most Common Menu Mistakes.
Index.
