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Textbook
Menu Design: Merchandising and Marketing, 4th EditionISBN: 978-0-471-28983-8
Hardcover
224 pages
December 1990, ©1990
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This price is valid for United States. Change location to view local pricing and availability.  This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
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Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
