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Textbook
Menu Design: Merchandising and Marketing, 4th EditionISBN: 978-0-471-28983-8
Hardcover
224 pages
December 1990, ©1990
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Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
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