 Getting It Right!: Creating Customer Value for Market Leadership
ISBN: 978-0-471-29188-6
Hardcover
340 pages
April 1998
US $40.00
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The New Enterprise.
PREPARE YOUR WORKFORCE.
We Did It Ourselves.
Introducing Change.
Eight New Business Behaviors.
The Customer-Focused Organization.
PRECEIVE YOUR MARKERPLACE.
How Your Customer Perceives Value.
Your Market and the Competitive Environment.
PROVIDE SUPERIOR VALUE.
How to Build Core Capabilities That Provide Value.
Reinventing Superior Customer Value and Delighting Your Customers.
How to Keep on Getting It Right.
Bibliography.
Index.
PREPARE YOUR WORKFORCE.
We Did It Ourselves.
Introducing Change.
Eight New Business Behaviors.
The Customer-Focused Organization.
PRECEIVE YOUR MARKERPLACE.
How Your Customer Perceives Value.
Your Market and the Competitive Environment.
PROVIDE SUPERIOR VALUE.
How to Build Core Capabilities That Provide Value.
Reinventing Superior Customer Value and Delighting Your Customers.
How to Keep on Getting It Right.
Bibliography.
Index.
