 Restaurant Franchising, 2nd Edition
ISBN: 978-0-471-29194-7
Hardcover
416 pages
May 1999
US $83.50
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Everything you need to know to make it in restaurant franchising.
Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
* Franchising pros and cons.
* Developing a winning concept.
* Selecting the franchise that fits your style and goals.
* Finding financial backing.
* Understanding franchise agreements.
* State franchise rules and regulations.
* Selecting reliable franchisees
* Developing healthy franchiser/franchisee relationships.
* International franchising.
* Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
* Franchising pros and cons.
* Developing a winning concept.
* Selecting the franchise that fits your style and goals.
* Finding financial backing.
* Understanding franchise agreements.
* State franchise rules and regulations.
* Selecting reliable franchisees
* Developing healthy franchiser/franchisee relationships.
* International franchising.
* Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
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