Strategic Planning: A Practical Guide

About the Authors Peter Rea, Ph.D., is Chairman of the Business Division at Baldwin-Wallace College. He has provided strategic planning and marketing strategy consultation to organizations including NASA, McDonald and Company, the Ohio Lottery Commission, Oberlin College, Ameritrust Bank, Society National Bank, and the University of Michigan. Harold Kerzner, Ph.D., is Professor of Systems Management and Director of the Project Management/Systems Management Research Institute at Baldwin-Wallace College, as well as President of Project Management Associates, Inc., a consulting company based in Ohio. Dr. Kerzner has published or presented more than sixty engineering and business papers, and his thirteen books include Project Management for Bankers, Operating Guidelines for Project Management, A Dictionary of Terms for Project Management, and Investing in the Corporate Bond Market.