 The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients
ISBN: 978-0-471-29314-9
Paperback
192 pages
March 1999
US $65.00
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What is Marketing?
The Role of the Marketing Account Manager/Rainmaker: or How To Do It Yourself.
The Internal Audit: The Foundation of a Realistic Business Plan.
The External Audit: A Reality Check.
Targeting and Tracking: How to Find the Best Clients.
Positioning and Image.
The Marketing and Self-Promotion Program.
Successful Marketing Programs.
Account Management Skills: Keeping the Client.
Continuing Education: The Thinking Designer.
Index.
The Role of the Marketing Account Manager/Rainmaker: or How To Do It Yourself.
The Internal Audit: The Foundation of a Realistic Business Plan.
The External Audit: A Reality Check.
Targeting and Tracking: How to Find the Best Clients.
Positioning and Image.
The Marketing and Self-Promotion Program.
Successful Marketing Programs.
Account Management Skills: Keeping the Client.
Continuing Education: The Thinking Designer.
Index.
