 Warp-Speed Branding: The Impact of Technology on Marketing
ISBN: 978-0-471-29555-6
Hardcover
240 pages
July 1999
US $39.95
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High Tech Doesn't Percolate -
It Explodes.
Technology Impacts Branding: The Changing Customer
The Six Myths of Branding.
The Marketing Environment of Technology -
New Ways of Working.
Advertising Agencies -
Dinosaurs or New Genetic Creatures?
New Tools to Help Warp-Speed Brand Builders.
The Brand EcosystemTM.
Warp-Speed Branding and the Internet: How It Relates to the New Marketing Reality
The Brand Audit as a Tool for a Fast-Moving World.
How Ready Are You for Warp-Speed Branding?
Epilogue.
Acknowledgments.
Index.
About the Author.
It Explodes.
Technology Impacts Branding: The Changing Customer
The Six Myths of Branding.
The Marketing Environment of Technology -
New Ways of Working.
Advertising Agencies -
Dinosaurs or New Genetic Creatures?
New Tools to Help Warp-Speed Brand Builders.
The Brand EcosystemTM.
Warp-Speed Branding and the Internet: How It Relates to the New Marketing Reality
The Brand Audit as a Tool for a Fast-Moving World.
How Ready Are You for Warp-Speed Branding?
Epilogue.
Acknowledgments.
Index.
About the Author.
