 Competitors: Outwitting, Outmaneuvering, and Outperforming
ISBN: 978-0-471-29562-4
Hardcover
576 pages
October 1998
US $60.00
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A FRAMEWORK FOR COMPETITOR LEARNING.
Outwitting, Outmaneuvering, and Outperforming Competitors.
Competitor Learning.
Core Concepts.
Signals.
THE ANALYSIS OF INDIVIDUAL (AND MULTIPLE) COMPETITORS.
Marketplace Strategy: Scope and Posture.
Marketplace Strategy: Goals.
The Activity/Value Chain.
Alliances and Special Relationships.
Networks.
Assumptions.
Assets.
Capabilities and Competencies.
Technology.
Organizational Infrastructure.
Culture.
Projecting the Competitor's Future Marketplace Strategies.
AN ORGANIZATIONAL PERSPECTIVE ON COMPETITOR LEARNING.
Integrating Competitor Analysis and Decision Making.
Appendix.
Notes.
Index.
Outwitting, Outmaneuvering, and Outperforming Competitors.
Competitor Learning.
Core Concepts.
Signals.
THE ANALYSIS OF INDIVIDUAL (AND MULTIPLE) COMPETITORS.
Marketplace Strategy: Scope and Posture.
Marketplace Strategy: Goals.
The Activity/Value Chain.
Alliances and Special Relationships.
Networks.
Assumptions.
Assets.
Capabilities and Competencies.
Technology.
Organizational Infrastructure.
Culture.
Projecting the Competitor's Future Marketplace Strategies.
AN ORGANIZATIONAL PERSPECTIVE ON COMPETITOR LEARNING.
Integrating Competitor Analysis and Decision Making.
Appendix.
Notes.
Index.
