 Playing for Profit: How Digital Entertainment is Making Big Business Out of Child's Play
ISBN: 978-0-471-29614-0
Hardcover
287 pages
April 1999
US $39.95
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EVERYTHING'S UP FOR GRABS.
What's Going On?
The Wild, Wild West.
Let's Get Personal.
It's a Small World after All.
NEW TRICKS FOR OLD PETS.
Stop Making Waves.
It Ain't Groovy.
Tube or Not Tube.
Computer Games for the Rest of Us.
ADAPT OR DIE.
Brought to You by...(Ads).
Brought to You by...(Networks).
Family Feud.
So, What's the Story?
New Playrooms.
Epilogue: Expect the Unexpected.
Index.
About the Authors.
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