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Textbook
Hospitality Sales: A Marketing ApproachISBN: 978-0-471-29679-9
Hardcover
352 pages
September 1999, ©1999
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- Focuses on personal selling, which links operations to marketing. Focuses on communicating solutions to fit customer needs.
- Presents the nuts and bolts of hospitality sales with attention to current technology, both management and operations and customer service technology.
- Examines the growing presence of supplier partnerships and relationship marketing.
- Real-world case examples illustrate current concepts and practices that are relevant to students who will be entering into a hospitality career.
- End-of-Chapter Summaries at the end of each chapter help students focus on the main concepts of each chapter and review key concepts
