Cellular MarketingISBN: 978-0-471-29779-6
Paperback
184 pages
March 1998
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Market and Product Definition.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Selling the Conversion to Digital.
Swords Into Plowshares: Cooperation and the Evolution of PCS.
Index.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Selling the Conversion to Digital.
Swords Into Plowshares: Cooperation and the Evolution of PCS.
Index.
