 Cellular Marketing
ISBN: 978-0-471-29779-6
Paperback
184 pages
March 1998
US $116.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
|
Market and Product Definition.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Selling the Conversion to Digital.
Swords Into Plowshares: Cooperation and the Evolution of PCS.
Index.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Selling the Conversion to Digital.
Swords Into Plowshares: Cooperation and the Evolution of PCS.
Index.
