 The Art of Planned Giving: Understanding Donors and the Culture of Giving
ISBN: 978-0-471-29846-5
Paperback
362 pages
August 1998
US $34.95
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The Fragile Seeds of Altruism.The Initial Interview.
The Challenges of Persuasion.
Following Through.
The Failed Planned Giving Interview.
After the Gift.
So You Think the CMFR Is a Bit Technical?
Did You Say Something About an Appraisal?
Why Can't We Get That Gift?
Trustees and Planned Giving.
Is Planned Giving a Capital Concept?
The Planned Giving Consultant.
How Is Planned Giving Learned?
Did Someone Mention Ethics?
Epilogue: The Sources of Philanthropy.
Index.
The Challenges of Persuasion.
Following Through.
The Failed Planned Giving Interview.
After the Gift.
So You Think the CMFR Is a Bit Technical?
Did You Say Something About an Appraisal?
Why Can't We Get That Gift?
Trustees and Planned Giving.
Is Planned Giving a Capital Concept?
The Planned Giving Consultant.
How Is Planned Giving Learned?
Did Someone Mention Ethics?
Epilogue: The Sources of Philanthropy.
Index.
