 The $100 Billion Allowance: Accessing the Global Teen Market
ISBN: 978-0-471-29848-9
Hardcover
240 pages
May 2000
US $39.95
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Welcome to Teen Planet: Population 560 Million.
The Money Trail.
The 10 Unifiers of Global Youth Culture.
The Key Differentiators of Global Youth: Why It's Dangerous to Generalize.
The Six Values Segments of Global Youth: The Ultimte Differentiator.
Regional Broad Strokes.
Eighteen Country Snapshots.
How Marketers Can Tap into the $100 Billion Allowance.
The Fabric of Everyday Life.
Beyond 2000.
Appendix.
Index.
About the Author.
The Money Trail.
The 10 Unifiers of Global Youth Culture.
The Key Differentiators of Global Youth: Why It's Dangerous to Generalize.
The Six Values Segments of Global Youth: The Ultimte Differentiator.
Regional Broad Strokes.
Eighteen Country Snapshots.
How Marketers Can Tap into the $100 Billion Allowance.
The Fabric of Everyday Life.
Beyond 2000.
Appendix.
Index.
About the Author.
