 Learning from the Future: Competitive Foresight Scenarios
ISBN: 978-0-471-30352-7
Hardcover
464 pages
November 1997
US $45.00
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Partial table of contents:
INTRODUCTION TO SCENARIO LEARNING.
Integrating Strategy and Scenarios (L. Fahey & R. Randall).
Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).
BASIC APPROACHES TO CONSTRUCTING SCENARIOS.
Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).
Testing Your Strategies in Scenarios (C. Perrottet).
Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy).
SCENARIO APPLICATION IN DIVERSE CONTEXTS.
Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).
MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.
Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).
The Cross-Scenario Planning Process (D. Randall & R. Wilson).
Notes.
About the Author.
Index.
INTRODUCTION TO SCENARIO LEARNING.
Integrating Strategy and Scenarios (L. Fahey & R. Randall).
Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).
BASIC APPROACHES TO CONSTRUCTING SCENARIOS.
Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).
Testing Your Strategies in Scenarios (C. Perrottet).
Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy).
SCENARIO APPLICATION IN DIVERSE CONTEXTS.
Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).
MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.
Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).
The Cross-Scenario Planning Process (D. Randall & R. Wilson).
Notes.
About the Author.
Index.
