 Winning the Chain Restaurant Game: Eight Key Strategies
ISBN: 978-0-471-30545-3
Hardcover
285 pages
October 1994
US $85.00
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The Leadership Touch.
Motivating to Win.
The Customer Is King or Queen.
Keep Your Eye on the Ball.
Marketing and Merchandising Versatility.
The Economic-Focus Dilemma.
Leveraging to Win.
The Life Cycle.
Leader of the Pack: The Big Mac.
The Thin Line: Success Versus Failure.
Conclusion: Forging the Links.
Index.
Motivating to Win.
The Customer Is King or Queen.
Keep Your Eye on the Ball.
Marketing and Merchandising Versatility.
The Economic-Focus Dilemma.
Leveraging to Win.
The Life Cycle.
Leader of the Pack: The Big Mac.
The Thin Line: Success Versus Failure.
Conclusion: Forging the Links.
Index.
