 Marketing Management for the Hospitality Industry: A Strategic Approach
ISBN: 978-0-471-31012-9
Hardcover
560 pages
April 1997
US $77.00
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Introduction to Strategic Market Management.
Mission Statement.
Marketing Information Systems and Marketing Research.
Internal Analysis.
Environmental Analysis.
Strategic Analysis.
Strategic Decisions.
Positioning.
Objectives.
Marketing Mix Variables.
Institutionalization and Controls.
Appendix.
References.
Index.
Mission Statement.
Marketing Information Systems and Marketing Research.
Internal Analysis.
Environmental Analysis.
Strategic Analysis.
Strategic Decisions.
Positioning.
Objectives.
Marketing Mix Variables.
Institutionalization and Controls.
Appendix.
References.
Index.
