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Textbook
Marketing Management for the Hospitality Industry: A Strategic ApproachISBN: 978-0-471-31012-9
Hardcover
560 pages
April 1997, ©1997
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Introduction to Strategic Market Management.
Mission Statement.
Marketing Information Systems and Marketing Research.
Internal Analysis.
Environmental Analysis.
Strategic Analysis.
Strategic Decisions.
Positioning.
Objectives.
Marketing Mix Variables.
Institutionalization and Controls.
Appendix.
References.
Index.
Mission Statement.
Marketing Information Systems and Marketing Research.
Internal Analysis.
Environmental Analysis.
Strategic Analysis.
Strategic Decisions.
Positioning.
Objectives.
Marketing Mix Variables.
Institutionalization and Controls.
Appendix.
References.
Index.
Resources for
Instructors
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