 The Saturn Difference: Creating Customer Loyalty in Your Company
ISBN: 978-0-471-31449-3
Hardcover
274 pages
February 1999
US $24.95
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"Finally, the amazing story of Saturn! Vicki Lenz provides a practical, up-close view of Saturn's unique and radical approach to creating loyal customers. The lessons apply to all of us."-Tom Peters
"Vicki Lenz has fashioned an eloquent, user-friendly roadmap for creating and maintaining customer loyalty. Saturn is the Nordstrom of the car business."-Robert Spector, coauthor, "The Nordstrom Way"
"Good reading! It's great to actually read one of our guest's thoughts in black and white. This book is like a report card you can't wait to show your parents." -Steven Salemi, Vice President, General Manager Saturn of Louisville
"Vicki Lenz has fashioned an eloquent, user-friendly roadmap for creating and maintaining customer loyalty. Saturn is the Nordstrom of the car business."-Robert Spector, coauthor, "The Nordstrom Way"
"Good reading! It's great to actually read one of our guest's thoughts in black and white. This book is like a report card you can't wait to show your parents." -Steven Salemi, Vice President, General Manager Saturn of Louisville
